Consideration of the psychological concepts used to understand the processes involved in consumer behaviour. Specific topics may include research methodology, individual and group influences, marketing strategies, and consumer decision making. Topics will be discussed from the perspectives of cognitive and social psychology. Prerequisite(s): Psychology 312. Notes: Not open to students with credit in Marketing 483.
This course may not be repeated for credit.

Sections

This course will be offered next in Winter 2012.